Spotify India
spotify launch in India
Spotify India Release date : 7th March , 2019
Spotify to launch in India .
Sweden-based global music streaming giant Spotify is planning to launch its operations in India by the end of this month.
According to the reports, preparation plans were made public by mistake through its India Terms and Conditions page. However, the page has now been replaced by the previous terms and conditions.
With the film and music company T-series located in New Delhi, the company is right after the signing of the global content deal. This step will allow Spotify users to access the list of T-series of Bollywood and regional songs, and it is being seen as a step in the country to launch it.
Earlier in November 2018, reports said that Spotify is looking for starting its operations in India within the coming six months. The company also said that deals with some popular music companies.
The Spotify India launch was going on for a long time; While there were so many rumors and reports in the past, nothing has happened so far. However, things are getting faster than expected and the latest we hear that the company is on the verge of bringing its services in India. The launch is going to be on March 7 th as soon as possible.
Spotify was launched in 2006 by Martin Lorentzon and currently claims 200 Mn global monthly active users. It wants to expand its operations in India from March this year. Apart from this, the company has also appointed Amarjeet Singh Batra, former CEO of OLEX India as its country chief and also got Savan Executive Gaurav Malik on board.
The competition is gonna be tough for Spotify because of the other grown platforms such as Gaana , Saavn , JioMusic and etc.
Music streaming market in india
According to a report from Statistta, revenue from the digital music segment is estimated to reach $ 246 Mn ($ 1,752 Cr) in 2019 for $ 235 Mn (from INR 1, 674 Cr) to 2023.
Last year, two Indian music streaming giants Reliance Jio Music and Saavn merged their operations to regain their footing in the Indian music streaming market. The combined valuation of both companies was $ 1 Bn (INR 7,124 Cr).
In February 2018, American-based Amazon launched its Amazon Prime Music in India. For this initiative, the company has collaborated with Indian music brands such as T-Series, Saregama, Zee Music and created localized content for Indian users.
California-based GrayConauts that provide music metadata to companies like Apple Music, Spotify, and Google Play Music, they also started their global music metadata service in India.
In addition to the T-series, Spotify is yet to sign deals with Sony and Warner Music for the availability of full-fledged content in India, so if Spotify is serious about launch on March 7 th, then things should be fast. By this time, we only consider March 7th as a potential launch because the company has not officially announced this. No other details such as pricing, availability are not known. India is a cost-sensitive market, we hope that Spotify understands the market's dynamism and prices are correct. Stay tuned for more information.